Trust your data with Boomi MDH.

A Golden Record is the single, consolidated, and validated version of a data entity (like a Customer or Product) that is aggregated from multiple source systems — providing a definitive, trusted view across your entire organisation.

No. MDH acts as a central data governance hub that sits between your applications. It ensures that when a record is updated in the CRM, the corrected and validated data is automatically pushed to the ERP, marketing tools, and other connected systems.

MDH uses configurable matching rules (fuzzy matching, phonetic matching, exact matching) to identify potential duplicates. Survivorship rules then determine which source values take precedence. Data stewards can review quarantined records via the MDH dashboard.

Yes. MDH is designed for multi-system synchronization. We build Boomi integration processes that feed data from Salesforce, SAP, NetSuite, and other systems into MDH, and propagate golden records back to all connected applications in real-time.

MDH provides a single authoritative view of where customer data resides across all systems. This simplifies data subject access requests, right-to-erasure workflows, and consent management by centralizing data governance in one auditable platform.

MDH supports any data domain — Customer (Customer 360), Product (PIM), Vendor/Supplier, Employee, Location, and custom domains. We model the domain structure, relationships, and validation rules specific to your business requirements.

Yes. MDH supports configurable validation rules, enrichment rules, and data quality checks that run automatically during ingestion. We also build custom Boomi processes for advanced cleansing logic like address standardization and email validation.

A single-domain MDH implementation (e.g., Customer 360) with 2 to 3 source systems takes 8 to 12 weeks. Multi-domain implementations with complex matching rules and governance workflows take 12 to 20 weeks. We offer phased rollouts starting with the highest-impact domain.