Project Overview
MetaDesign Solutions built a web-based, highly scalable, fully automated online marketing platform delivering SaaS on-demand web-to-print solutions for industries such as banking, telecom, and insurance, enabling editing of Adobe InDesign templates directly on the web.
Solution Scope and Services
SaaS web-to-print platform using J2EE, Spring, Hibernate, AWS, Adobe InDesign, AngularJS, and Flex supporting Direct Mail, Email, Web Marketing, and Web-to-Print services.
Web-Based Template Editor
Automated the complete process of rendering InDesign templates on the web, enabling easy operations like editing, transformations, asset management, and style manipulation.
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Scalable Backend Infrastructure
Powerful backend using J2EE, Spring, and Hibernate on AWS infrastructure to support growing operational needs and high-volume PDF generation.
Automated Campaign Output
The platform creates thousands of personalized marketing materials and PDF outputs per hour, with streamlined proofing and approval workflows for faster campaign launches.
Key Challenges
Challenge 1
Exporting InDesign template info to Flex for web rendering as XML with an exact replication of the document structure.
Challenge 2
Supporting editing operations including transformations (rotation, flipping, translation), asset changes, and style editing.
Challenge 3
Replicating Adobe InDesign mapping and interactions, preserving layout, structure, and hierarchy in a web environment.
Results & Outcomes
The solution automated the complete process of rendering templates on the web, providing ease in performing operations like editing and transformations. Organizations could launch quarterly campaigns faster and complete approvals within just one week, generating thousands of personalized outputs per hour.
