MetaDesign Solutions
MetaDesign SolutionsMetaDesign Solutions successfully delivered an agile, web-based marketing resource management (MRM) platform for Simple
Overview
Simple, an Australian-based MRM platform, partnered with MetaDesign Solutions to develop a responsive marketing automation platform. The goal was to empower enterprise marketing teams with seamless multi-channel campaign management capabilities, including print campaigns. MetaDesign Solutions employed a Scrum-based agile approach, delivering incremental improvements, integrating third-party tools like LightSpeed and PostSharp, and leveraging AWS for efficient data handling. This collaboration successfully addressed Simple’s needs for flexibility, scalability, and agility in a fast-paced, evolving market.
about the client
Simple is a prominent Australian company providing a web-based Marketing Resource Management (MRM) platform designed for enterprise marketing teams. Their platform streamlines the creation, execution, and collaboration on marketing campaigns, ensuring that all activities are completed on time, within budget, and in alignment with the brand. With their comprehensive solution, marketing teams can collaborate seamlessly with internal teams, external agencies, and suppliers, all from one centralized location.
The platform offers visibility, accountability, and robust tools for managing various marketing channels, from digital to print campaigns. As the marketing landscape continuously evolves, Simple enables organizations to adapt quickly to market changes, ensuring they stay competitive. Their demand for technical innovation led them to partner with MetaDesign Solutions for a strategic overhaul of their platform, with a focus on agility, multi-channel capabilities, and scalability.
Industry Domain
Advertising & Marketing
Service Category (Service-line)
Web Development / SAAS Development / Digital Product Engineering
Technologies Used
Angular
Microsoft .Net
SQL Server
Challenges
Adapting to dynamic market needs: Simple required an agile development approach that could accommodate rapid changes in business requirements and evolving market conditions.
Seamless multi-channel marketing: The platform needed robust capabilities for both digital and print campaigns, including tight integration with InDesign Server for streamlined print operations.
Incremental delivery: Instead of a monolithic build, Simple needed a system that could be developed and delivered in smaller, manageable increments, allowing for continuous improvements.
Data handling and scalability: The solution had to efficiently handle large volumes of data, including images and files, stored securely on AWS infrastructure for scalability and reliability.
Solution Scope and Services
MetaDesign Solutions tackled Simple’s needs with a comprehensive agile development approach. By embracing Scrum, the project was structured around iterative cycles, allowing the development team to deliver smaller portions of the platform incrementally. This ensured flexibility to adapt to changes without freezing the scope, aligning perfectly with Simple’s vision of staying ahead of market shifts. The platform was built with Microsoft technologies like C#, Linq, and WCF Services, ensuring a reliable and performance-driven foundation.
Additionally, the platform’s integration with InDesign Server enabled seamless multi-channel marketing operations, including print campaign management. AWS services such as EC2, S3, and storage systems were incorporated to handle the massive amount of data generated by the platform. This ensured scalability and efficient backup solutions, while third-party tools like LightSpeed and PostSharp further optimized performance.
Agile Development with Scrum for Continuous Delivery
Implementing Scrum enabled MetaDesign Solutions to deliver the product in smaller, more manageable portions, facilitating continuous improvements. This agile approach provided flexibility in adapting to the evolving needs of Simple, ensuring that the platform was developed in line with rapidly changing market conditions.
Leveraging AWS for Scalability and Data Management
The integration of AWS services like EC2, S3, and cloud storage provided a robust infrastructure for managing large volumes of data, including campaign images and backups. This allowed Simple’s platform to scale efficiently while maintaining secure and reliable performance.
Enhancing Multi-Channel Marketing with InDesign Server Integration
The seamless integration with InDesign Server enabled Simple’s platform to support print campaigns alongside digital marketing efforts. This feature allowed marketing teams to manage both digital and print campaigns from a single platform, ensuring consistency and brand alignment across all channels.
Results
Through its partnership with MetaDesign Solutions, Simple was able to develop a cutting-edge marketing automation platform that addresses the ever-evolving demands of the marketing industry. By utilizing an agile, Scrum-driven approach, MetaDesign Solutions provided a development methodology that allowed for continuous delivery and rapid adaptation to changing requirements. The integration with InDesign Server and the use of AWS infrastructure for scalable storage solutions ensured that the platform could manage large volumes of data while delivering a seamless user experience across multiple marketing channels.
The delivered solution empowered Simple’s marketing teams and their partners to create, manage, and execute campaigns efficiently, leading to significant improvements in operational efficiency, flexibility, and scalability. This allowed Simple to maintain their competitive edge while providing their clients with a robust, flexible MRM platform that meets modern marketing demands.