Project Overview
The client was struggling to sell off-plan properties (properties not yet built). Buyers found it difficult to visualize the final spaces from traditional 2D floor plans or static renders. Sending heavy VR headsets or requiring app downloads caused massive friction for prospective international buyers.
Browser-Based 3D Walkthrough
MetaDesign Solutions engineered a browser-based, interactive 3D architectural walkthrough using Three.js. Prospective buyers could navigate fully rendered apartments directly in Chrome or Safari without any app installations.
Interactive Floor Plan & Dynamic Lighting
We built an interactive floor plan UI synced with the 3D camera to enhance navigation. Additionally, we implemented dynamic day/night lighting toggles to provide a highly realistic visualization of the property at different times of the day.
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Immersive WebXR Integration
For an elevated experience, we provided WebXR integration that allowed users with VR headsets to jump instantly into an immersive view directly from the browser, completely removing hardware barriers and download requirements.
Key Challenges
Visualization Difficulties
Buyers struggled to visualize final spaces from 2D plans or static images.
App Download Friction
Requiring app downloads or heavy VR hardware created a barrier to entry for international clients.
Remote Sales Limitations
Physical sales centre visits were required, limiting the global reach of the sales team.
Performance Constraints
Ensuring high-quality 3D renders performed smoothly directly within standard web browsers.
Results & Outcomes
The browser-based Three.js solution completely eliminated app download friction, resulting in a 100% browser-based experience. By providing an immersive, easily accessible visualization tool, the firm increased pre-construction off-plan sales by 40%. The platform reduced the need for physical sales centre visits, empowering the team to successfully conduct global remote sales.