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Enterprise Application DevelopmentAdvertising & Marketing

Streamlining Sales and Advertising Operations with a Custom Salesforce CPQ Solution

Discover how MetaDesign Solutions integrated Atex’s advertising system with a custom Salesforce CPQ solution, streamlining customer, lead, and order management.

Salesforce · Salesforce Apex · JavaScript
Client: Atex
Integrating Atex Advertising System with Custom Salesforce CPQ

Project Overview

MetaDesign Solutions developed a custom Configure, Price, Quote (CPQ) system within Salesforce for Atex. The project integrated Atex’s advertising solution with Salesforce via web APIs, enabling streamlined data flow for customers, leads, and orders with quote creation and advertisement preview capabilities.

Solution Scope and Services

MetaDesign Solutions built a highly customized CPQ system within Salesforce using Lightning Components and Apex, enabling seamless flow of customer, lead, and order data between Salesforce and Atex’s advertising platform for efficient quote generation and lead closure.

Real-Time Data Synchronization via Web APIs

The integration relied on seamless data synchronization using Web APIs, allowing real-time exchange of customer, lead, and order information for better decision-making and faster lead closure.

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Salesforce Lightning Components for Customization

Salesforce Lightning Components enabled a highly customizable and responsive user interface, handling unique requirements from quote generation to real-time advertisement previews.

Custom CPQ Package for Sales Operations

A tailor-made CPQ package streamlined complex quote creation, reduced errors, and enhanced the speed of quote generation by integrating customer data and advertisement configurations.

Key Challenges

01

System Integration

Integrating Atex’s advertising system with Salesforce via web APIs for smooth data exchange.

02

Custom CPQ Package

Developing a custom CPQ package inside Salesforce to handle quote generation and lead management.

03

Ad Preview Viewer

Implementing an advertisement preview viewer within Salesforce for accurate print and layout visualization.

04

Real-Time Data Flow

Ensuring seamless performance of Salesforce Lightning components with real-time data synchronization.

05

Complex Workflows

Streamlining complex sales and advertising workflows to improve productivity and revenue.

2x
Faster quote generation
100%
Real-time data synchronization
40%
Improvement in lead closure rate
10+
Custom Lightning components built

Results & Outcomes

The Salesforce CPQ solution provided Atex with a powerful tool to enhance sales and advertising operations. Improved visibility into leads, streamlined quote generation, and the advertisement preview functionality within Salesforce empowered the team to deliver high-quality print materials with accurate visual layouts.

FAQ

Frequently Asked Questions

Common questions about this topic, answered by our engineering team.

It is a custom Configure, Price, Quote system built within Salesforce that integrates with Atex’s advertising platform for streamlined sales operations.

The solution was built using Salesforce Lightning Components, Salesforce Apex, and JavaScript with Web API integrations.

Yes, Web APIs enable real-time exchange of customer, lead, and order data between Salesforce and Atex.

Yes, a custom viewer component allows previewing advertisements and print layouts directly within Salesforce.

The system supports dynamic pricing with configurable rate cards, volume discounts, seasonal adjustments, and multi-channel bundling — enabling sales teams to generate accurate quotes for complex media campaigns in minutes.

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