Project Overview
MetaDesign Solutions partnered with Simple to develop a responsive marketing automation platform. The goal was to empower enterprise marketing teams with seamless multi-channel campaign management capabilities, including print campaigns, using a Scrum-based agile approach with AWS infrastructure.
Solution Scope and Services
Comprehensive agile development using Microsoft .NET, Angular, SQL Server, and AWS with Scrum methodology for iterative delivery and InDesign Server integration for print campaigns.
Agile Development with Scrum
Implementing Scrum enabled delivery of the product in smaller, manageable portions, facilitating continuous improvements and flexibility in adapting to evolving needs.
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AWS for Scalability and Data Management
Integration of AWS services like EC2, S3, and cloud storage provided robust infrastructure for managing large volumes of campaign data and backups.
Multi-Channel Marketing with InDesign Server
Seamless integration with InDesign Server enabled support for print campaigns alongside digital marketing, ensuring consistency and brand alignment across all channels.
