The Advertising and Marketing Industry continues to scale new heights every year. There are now many
platforms to reach potential customers and this horizon is constantly expanding. The Marketing and
Advertising Industry by default requires a thorough understanding of customer needs and current trends. At
MetaDesign Solutions (MDS) we understand these needs completely and we can leverage our experience to
offer the best IT solutions for Advertising Agencies to assist in their business growth.
The target market and requirements for the Marketing & Advertising Industry are ever changing. MDS can
craft software that is robust and scalable to meet these constantly changing demands. Our solutions are
designed to assist Marketing/Advertising companies reach their business objectives, scale new markets and
manage their campaigns with efficiency, and also analyse the effectiveness of each campaign.
Challenges and Possibilities
While the target audience for the Advertising and Marketing Industry is theoretically unlimited, It still faces a lot of challenges, especially in converting that target audience into concrete leads. There’s also the need to constantly adapt to new technologies which often change the face of the market entirely in a short span of time.
Data Analysis
While there are many ways to collect data about your campaigns effectiveness and potential markets. Effectively collating and using that data is a whole other task that can be best achieved through dedicated IT solutions. Partnering with an IT company for the same can lead to enriched growth and a better understanding of your ever changing market.
Data Security
Most companies in the Marketing & Advertising Industry collect and process clients data for analysis. It’s essential to deploy targeted IT solutions to secure this data, while it's being collected and also when it is stored away for the future.
Digital Marketing adoption
In this day and age, Traditional Marketing simply doesn’t have the reach it did before, especially when targeting a younger audience. Using IT tools to adopt Digital Marketing strategies to augment existing ones is the way forward.
Internet of Things (IoT)
IoT is a boon for many sectors and the Marketing and Advertising Industry is no exception. It is possible to get applications developed that make the most of smart hardware and push relevant content to the right audience.
Social Media Management
Maintaining a good presence on the Social Media space is essential for any company, which can be further enhanced with analytics tools created to enrich the value of your data.
How MetaDesign Solutions can deliver Innovation for your Business
At MetaDesign Solutions (MDS), we have over a decade of experience in crafting personalized IT Solutions for the Marketing and Advertising Industry as well as many other sectors. Our team of analysts work closely with your company and tie the development process to your requirements, while also keeping an eye on relevant market trends and activity to ensure that you receive an Application that is robust, scalable, fast, and beautiful.
MDS’ Experience allows us to provide our services at any stage of your project’s lifecycle and deliver a project that will enrich your business growth with an eye towards the future.
Our Expertise in providing IT solutions for the Marketing and Advertising Industry:
- Marketing Analytics Software
- Mobile Marketing Software
- Web Portals and Applications
- Email Marketing Solutions
- Customer Relationship Management (CRM) Solutions
- Custom Application Development
A Glimpse of our Successful Projects
Media editor and File System manager for an Advertising Firm
Complete Media management solution that allows you to create, edit & collate your media content such as images, videos and comprehensively manage your ad campaign content effectively.
Considering the size of the project and the client’s requirement for a robust application, we developed the application in Java, and provided them with a dedicated team for Design and Development, Automation QA as well as continuous software support and development.
Interactive Media Centre for Multi-Channel Marketing
Our client required a fully-featured Media Centre that is capable of creating and managing intelligent Marketing Campaigns tailored to their customer’s organization and products.
We Implemented a Microservice architecture using ASP.Net with C# as a server-side script and JavaScript and Kendo UI for the front end to achieve the client’s vision of creating a fully-featured Media Centre.
Write to Us
Get in touch
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India:Bangladesh:Australia:Canada:UK:Nepal:
- sales@metadesignsolutions.com
- MetaDesign Solutions
- MetaDesign Solutions
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Headquarters
Plot 28-29, Electronic City, Sector-18 (p),
Gurgaon - 122001, Haryana, India.
Nearest Stop
Take GMCBL Bus no. 112 from IndusInd Bank Cyber City Rapid Metro Step down at Udyog Vihar Phase 4 Bus Stop