Leading IT Services & Software Development for Pharmaceuticals & Life Sciences

This is a significant sector in the vast HLS continuum and our work focuses on the micro-verticals that require a combination of domain knowledge and technology skills. In the Pharmaceutical commercial space these include, Pharma communications – medico-marketing and analytics [Digital events and conferences, HCP portals of pharma companies, Apps/websites for sales force learning and medical-sciences information publishing], Pharmacy management and Pharma e-tailing, Biosciences (biochemistry) products and Competitive (drug, research data) intelligence services.

Like the rest of the market, these sectors are also under pressure to improve effectiveness and efficiency. Firms aim to achieve this via online tech solutions that reduce cost of administration, management and last mile services delivery. There has been significant adoption of digital tools and platforms by incumbents for a decade now. Further, new specialized software products, digital natives and hybrid services companies have emerged in this space offering solutions (ex. usage and content analytics services).

Afore-mentioned micro-verticals gain from digital tools and platforms and the move to incorporate AI.

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Challenges and opportunities In the Pharma Industry

Steep rise in drug delivery costs

Cost of delivery of drugs to the market makes for a constant challenge in keeping costs down. Commercial processes, market data and research as well as CME services need to be more measurable. Moreover, a number of compliance regulations must be met too.

Streamlining commercial processes and eliminating Inefficiencies

Inefficient systems and management reporting processes have plagued the pharma industry since its very inception. Digital solutions tailored for automation, security and accuracy can reduce inefficiencies and improve decision making.

Intelligence driven information services

Intelligent analytics is crucial to better business performance. Businesses can both increase their customer base and improve their impact to their patients simply with better capture, data quality and interpretation of information.

Innovation led collaboration services with the ecosystem

The future of the industry lies in innovation and closer collaboration with providers, payors, and patients in the delivery of affordable drugs. With the continuous entrenchment of technology and the gradual move to digital offerings there is even better potential to enhance outreach, widen education and gather granular data than ever before. This is best achieved through innovative and consultative approaches aligned to the medical community.

We develop commercial, marketing solutions for digital communications and digital technology led platforms to improve segmentation and targeting, thereby streamlining pharma2sales and pharma2doctor processes

Micro-verticals in focus

Digital technologies to enhance HCP engagement and business efficiencies

Pharma Communications and Information Services

Pharmaceutical companies invest in services that provide education, product (drug) and therapeutic-area scientific information to Healthcare Professionals (HCPs), patients, and providers. The service is non-promotional and must be trusted, be of high quality (accurate) and be useful to HCPs. Educating through clinical trials data and economic data analysis helps companies improve results and guide correct dosage.

Increasing outsourcing of healthcare communications, rise of automation and use of digital channels and digitization methods requires a technology partner who understands the many complexities of the privacy, personalization and compliances challenges involved, so as to tailor the applications and services appropriately in meeting sensitive demands of the industry.

Pharma companies seeking to improve and enhance their content management and omnichannel marketing with life sciences digital content, optimize campaigns with better data analytics and offer better user experience can gain from our capabilities and experience in this space.

Conventions and Conferences (MediEvents Technology)

Large enterprises use third parties to provide education and learning events services. We provide the technologies and digital solutions for such outsourced events and conferences, to the industry.

Digital services and solutions for virtual and in-person interactive events and managed offerings related to the learning programs, deployed in the pre, during and post event period have matured and become strategic tools. These tools are effective in smooth delivery of services, in improving operations and in bettering experience for participating professionals. We have built these tools using LCNC platforms, plugins and API integrations to third party platforms.

Analytics for Market Intelligence (CI) and Research Literature Monitoring

CI data about the market is a specialized space that covers niche areas of pharma retailing, regulatory compliance and (targeted) research information monitoring and dissemination to practitioners (doctors and specialists). The space is being disrupted by new AI software and mobile applications that provide direct data capture via feeds, published insights, abridged communications and personalized interactions.

Our skills in developing mobile apps, and analytics solutions for omni-channel digital data processing (versus purely multi-channel) are well adopted by our industry clients.

How can Metadesign help your business?

Over the years we have collaborated with many firms in the sectors to enable creation of new digital products and services.

Software Engineering (Digital Applications) Services

Our software engineering services deliver a wide gamut of digital solutions for Healthcare and Pharmaceutical firms. These include, HCP portals, Mobile first healthcare applications, and custom Web applications. We also assist in Legacy migrations and Transformations of their Enterprise specific workflows, as well as in the maintenance of digital infrastructure.

Our analysts are proficient in identifying project requirements and ensuring the delivery of robust, scalable and efficient solutions to meet business needs.

Metadesign services and solutions offerings also help pharmaceutical services organizations improve their commercial operations by streamlining CRM & HCP communication processes and in meeting the most stringent regulatory compliance requirements and user needs.

From omni-channel marketing, document and content dissemination solutions, to building of practice & trials management services, to developing analytics solutions and the custom solution development of mobile or web applications our customers trust us to build the right digital products for them.

In the enterprise IT applications areas we have assisted in legacy migrations to the Cloud, in custom development and in the maintenance of business applications and portals.

Our Industry Projects

All our solutions are built with the industry, for the industry and by the industry. We aim to comply with existing regulations and processes. We endeavor to deliver the ideal solution for the project at hand by drawing on our vast experience and expertise. We develop applications that can ensure seamless digital operations and strong business benefits.

Know more about some of our work and projects in this sector.

Online TeleHealth Platform to Diagnose and Recommend Therapy

An App based platform developed for patients to upload their Clinical Information and get personalized reports from Doctors worldwide about their prognosis. As per the client’s requirements, the MDS team build a responsive and lightweight application for iOS and Android with an intuitive UI, enabling even non-tech savvy users to easily use the app.

Biosciences Product Development (RT PCR and Vaccines) for Infections

MetaDesign Solution has a close working relationship with MolQ Laboratory with investments in its Laboratory Testing and Research and Development. In collaboration with MolQ we have developed, viral transport medium in the hour of COVID Crisis. We also designed the ERP for manufacturing and distribution of Personal Protective Equipment (PPE), Masks, Rapid Kits and RT PCR Kits for COVID Tests and Sanitizers at Industrial Scale.

Pharma Events Platform for leading Pharma Information Services firm

We built a complete Event management solution that allows the planning, creation, & management of pharma events (virtual and in-person) with appropriate media support for conferences and the delivery of pre-during-post event information and self-learning contents. The application offers paced interactions with comprehensive content management of interactive and pre-recorded learning videos, quizzes and Q&As. Operational management of all event services and communications are also tracked and delivered by the application.

An online Platform for a Cardiology Research specific Medical Society

CardioIntervention+ is a unique and innovative single knowledge source online for interventional cardiologists, amalgamating the best of the best science and education in interventional cardiology. Designed with open source tools and technologies with reliable and secure services and real-time APIs and interactive features like opinion polls and others. We built the educational platform for this service.

Portals, Mobile apps for Life sciences Professional Development

For our customer, a global Continuing Medical Education company, we helped in the creation of a new online platform and mobile app for continuing professional development, training and learning of para-healthcare resources in COVID-19 and CPD. The app is available in English, French and Spanish. The online platform and mobile app are available free of charge to their member organisations in low- and middle-income countries.

Looking to build a SFE digital solution for your ‘salesforce education and effectiveness’?

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