Blog

HOW AUGMENTED REALITY IS CHANGING THE FACE OF INDUSTRIES ALL OVER THE GLOBE

We’ve all watched sci-fi movies, especially those set in the future where this otherworldly technology is part of everyone’s day to day lives. 10 years ago, the very concept of Augmented Reality seemed like a pipe dream. Simply the thought of having devices that could analyze the world around you and use that data to better your life still boggles the mind. However Augmented Reality (AR) is no longer a concept. It’s here and it’s every bit as amazing, useful and disruptive as it was imagined to be.

Many businesses have already begun implementing AR into their operations. School’s, museums, hospitals and even some stores have some sort of working AR in their everyday routine. However, this is just the tip of the iceberg as many Industries globally are planning to Hire Augmented Reality Developers to enhance their productivity in some form or the other.

WHAT EXACTLY IS AUGMENTED REALITY?

In simple terms, AR is a technology that can change one’s perception of their environment by overlaying elements that can enhance the information one is able to glean from the objects that make up the said environment. This information is usually communicated to the user in the form of audiovisual cues via their personal smartphone or via dedicated Augmented Reality hardware. While industry successes are a great way to identify the progress any technology is making, AR’s advancements can also be judged by products and ideas that were ultimately unsuccessful in the long run, such as Google Glass. While Google Glass was a commercial failure, it achieved its objective in showing the progress AR has made since its origin over 70 years ago.

WHERE IS AUGMENTED REALITY?

Although AR’s basic capabilities are well documented and new use cases are coming up extremely quickly, one needs to ask the question where can one see Augmented Reality in action? Which industries have been most impacted by Augmented Reality? The following list should give you a fair idea about which Industries Augmented Reality Development Services are making their mark.

1) Video Games

It should come as no surprise that VIdeo Games are leading the charge in both Augmented and Virtual Reality development. Games such as Pokemon Go successfully ignited the average gamer’s passion and brought Augmented Reality into public focus. Video Games are an extremely effective medium to relay the capabilities of a new technology to the average person and Augmented Reality is no exception.

2) Healthcare

The Healthcare Industry has been extremely open to the idea of AR adoption, both for present-day solutions and ideas for the future. Heads up displays (HUD’s) and wearables have not only allowed doctors to make better decisions but also patients as well. It’s now much easier for an average person to keep tabs on their health with the help of AR. Medical students too have found AR to be of help while learning.

3) Advertising and Shopping

The Advertising Industry has already led a major drive for AR adoption with companies employing innovative strategies like Pepsi creating an AR compatible Bus Stop, and HBO using AR Lenses in Snapchat to advertise Game of Thrones. This is not even taking into account the opportunities afforded by using VR in Conjunction with AR, as some companies are already doing to advertise their products. However, AR’s benefits are not limited to Advertising alone. Simple day-to-day tasks such as grocery shopping can be greatly enhanced with AR. Apps on your smartphone can identify which grocery store you are in and relay real-time offers and discounts to you via your screen itself.

4) Military

Many technological advancements around which our daily lives are built owe their existence to Military Development. The US military has been at the forefront of AR development for the last few decades now, and it’s benefits are trickling down to civilian usage as well. AR overlays that are used to observe and analyze battlefields are now being implemented for tourism and many other activities.

5) Architecture/Civil Engineering

Augmented Reality has proved itself a boon for Architects. With AR, they are able to see their concepts inlaid into their target real-world environments, lending the structures a true sense of scale and allowing Architects and Civil Engineers the opportunity to spot issues that would otherwise be found much later on in the project’s life-cycle.

6) Education and Training

AR has many positive implications for the education sector. Learning is now more interactive than ever, ensuring both students and teachers are benefiting from technology. However, these benefits are not just limited to schools and colleges. AR can and has been implemented in advanced corporate and industrial training with many more use cases cropping up as the need arises.

7) Tourism

A major attribute of Augmented Reality is the technology’s ability to interpret the environment around you. Tourism has gained a great deal from this, especially agencies which oversee monuments and landmarks as well as museums. Trivia about the locations and objects in one’s viewfinder is conveniently displayed on screen which allows whoever is interested to significantly enhance their experience.

A BETTER REALITY FOR EVERYONE

Augmented Reality has the potential to significantly improve and enhance the daily lives of anyone who has the opportunity to use the technology. A major positive of AR is that it not only drives apps, but hardware as well. Both dedicated AR/VR hardware makers and smartphone companies stand to gain from increasing AR adoption by the average person. It’s not very often that an innovation comes along that has so many pros and virtually no negatives, but AR is just that. It is unobtrusive until it can enhance its user’s experience and companies are embracing it across a wide range of industries globally. Augmented Reality truly is the future, today.

Choose MDS for your Augmented Reality Development

If you are interested in exploring this exciting technology, please consider MetaDesign Solutions as your IT partner. We are an Augmented Reality Development Company with over a decade of experience in multiple domains and will leverage that in delivering the perfect solution for your project requirements.