Software Engineering & Digital Products for Global Enterprises since 2006
CMMi Level 3SOC 2ISO 27001
View all services
Staff Augmentation
Embed senior engineers in your team within weeks.
Dedicated Teams
A ring-fenced squad with PM, leads, and engineers.
Build-Operate-Transfer
We hire, run, and transfer the team to you.
Contract-to-Hire
Try the talent. Convert when you're ready.
ForceHQ
Skill testing, interviews and ranking — powered by AI.
RoboRingo
Build, deploy and monitor voice agents without code.
MailGovern
Policy, retention and compliance for enterprise email.
Vishing
Test and train staff against AI-driven voice attacks.
CyberForceHQ
Continuous, adaptive security training for every team.
IDS Load Balancer
Built for Multi Instance InDesign Server, to distribute jobs.
AutoVAPT.ai
AI agent for continuous, automated vulnerability and penetration testing.
Salesforce + InDesign Connector
Bridge Salesforce data into InDesign to design print catalogues at scale.
View all solutions
Banking, Financial Services & Insurance
Cloud, digital and legacy modernisation across financial entities.
Healthcare
Clinical platforms, patient engagement, and connected medical devices.
Pharma & Life Sciences
Trial systems, regulatory data, and field-force enablement.
Professional Services & Education
Workflow automation, learning platforms, and consulting tooling.
Media & Entertainment
AI video processing, OTT platforms, and content workflows.
Technology & SaaS
Product engineering, integrations, and scale for tech companies.
Retail & eCommerce
Shopify, print catalogues, web-to-print, and order automation.
View all industries
Blog
Engineering notes, opinions, and field reports.
Case Studies
How clients shipped — outcomes, stack, lessons.
White Papers
Deep-dives on AI, talent models, and platforms.
Portfolio
Selected work across industries.
View all resources
About Us
Who we are, our story, and what drives us.
Co-Innovation
How we partner to build new products together.
Careers
Open roles and what it's like to work here.
News
Press, announcements, and industry updates.
Leadership
The people steering MetaDesign.
Locations
Gurugram, Brisbane, Detroit and beyond.
Contact Us
Talk to sales, hiring, or partnerships.
Request TalentStart a Project
Enterprise Application DevelopmentAllied Healthcare & Medical Devices

End-to-End Microsoft Dynamics CRM Solution for a Leading Contact Lens Company

MetaDesign Solutions implemented a Microsoft Dynamics CRM solution for SynergEyes, modernizing operations with dashboards, data synchronization, and leads management across regions.

Microsoft Dynamics CRM · C# · .NET
Client: SynergEyes
CRM Solutions for Multinational Contact Lens Company

Project Overview

MetaDesign Solutions developed a Microsoft Dynamics CRM solution tailored to SynergEyes' unique needs, modernizing and streamlining their operations with custom dashboards, data synchronization, and leads management across multiple regions.

Solution Scope and Services

Custom Microsoft Dynamics CRM implementation with dashboards, data sync utilities, and leads management tailored for the medical devices industry.

Dashboards and Reporting

Custom dashboards allowed employees to easily visualize real-time sales and fits data for each lens, per account, across different regions — improving customer service.

Have a similar challenge?

Our experts can help you build custom integrations and plugins tailored to your business workflows.

Book a free consultation

Leads and Conversation Data Management

A sync utility was developed to synchronize all leads and customer conversation records to Microsoft Dynamics CRM for centralized tracking.

Data Synchronization Service

A Windows service was built to synchronize user and sales data from the client's own sales database with Microsoft Dynamics CRM, tracking conversions, sales, and leads.

Key Challenges

01

Outdated Legacy Systems

The client's systems were significantly outdated, creating inefficiencies in managing their extensive client list and data.

02

Data Synchronization and Integration Issues

Syncing user and sales data with their CRM was cumbersome and prone to errors.

03

Scalability for Global Expansion

The client required a comprehensive solution to manage logistics, sales, and customer data across multiple regions.

CRM
Microsoft Dynamics
Real-time
Sales data dashboards
Multi-region
Global data sync
Automated
Leads synchronization

Results & Outcomes

The implementation allowed SynergEyes to keep track of all sales and fits data for each lens across different regions. The revamped dashboard provided real-time visualization, enabling better customer service and a more robust, scalable system of operations.

FAQ

Frequently Asked Questions

Common questions about this topic, answered by our engineering team.

Microsoft Dynamics CRM, customized specifically for the medical devices industry with dashboards, leads management, and data synchronization.

A custom Windows service was built to sync user and sales data from the client's sales database to Microsoft Dynamics CRM automatically.

The solution supports multiple regions globally, allowing SynergEyes to track sales and fits data for each lens across their entire operation.

Real-time sales visualization, automated leads synchronization, scalable global operations, and improved customer service through data-driven insights.

The CRM supports multi-currency pricing, localized campaign templates, regional compliance rules, and centralized reporting — enabling coordinated marketing across 20+ countries from a single platform.

Discussion

Join the Conversation

Have a similar challenge?

Let's build your success story.

A 30-minute call with a principal engineer. We'll discuss your challenges, propose architecture, and outline a roadmap.

Talk to a strategist
Have a similar project? Let's discuss your requirements.
Book a call