Blog

Email Marketing

• Building and Personalizing Emails

• Sending Outbound Emails

• Manage Email Deliverability

• Automated Email Responses

Online Marketing

• Landing Pages and Forms

• Dynamic Content

• A/B Testing

• Mobile Optimized

• Search Tracking and Optimization

Social

• Social Listening

• Social Sharing

• Social Campaigns

• Social Engagement

• Social Ads

Platform

• Customization

• Workflow Capability

• User, Role, and Access Management

• Internationalization

• Sandbox / Test Environments

• Performance and Reliability

• Output Document Generation

Lead Management

• Marketing Lead Database

• Data Quality Management

• Segmentation

• Lead Scoring and Grading

• Lead Nurturing

• Online Behavior Tracking

• Automated Alerts and Tasks

• CRM Lead Integration

Campaign Management

• Program Management

• Event / Webinar Marketing

• Calendering

• Budgeting

Reporting and Analytics

• Basic Reporting

• Web Analytics

• ROI Analytics

• Revenue Analytics

• SEO / Keyword Analytics

Integration

• Data Import & Export Tools

• Integration APIs

• Breadth of Partner Applications